Ai — MIDJOURNEY

These visuals were generated using the AI tool Midjourney. Each image is the result of a creative dialogue between language and machine, where written prompts bring to life unique visual worlds — sometimes surreal, often poetic.
2022 - 2025
MIDJOURNEY
(⊙⊙✿)
ART DIRECTION — BRANDING
The images presented here were generated using the artificial intelligence tool Midjourney. It’s a tool I truly appreciate, as it allows me to quickly bring ideas to life, explore new creative directions, and turn abstract concepts into visual realities. In many ways, it feels like an extension of the imagination — fast, flexible, and often surprising.

In this context, AI isn’t an end in itself, but rather a catalyst for inspiration. It simplifies certain visual processes, especially during research or moodboard phases, and helps refine artistic direction. It also saves valuable time, particularly when experimenting with different styles or atmospheres before moving on to more advanced production.

That said, I believe it’s essential to maintain a sense of perspective: these tools shouldn’t replace creative professionals — they should complement them. Nothing can substitute the eye, sensitivity, and expertise of a photographer, illustrator, or art director. Artificial intelligence should remain a tool in the service of human creativity, not a replacement for it.In short,

I enjoy working with AI for the freedom and speed it offers, but I also strongly believe in continuing to support and fairly compensate image professionals. Creating with humans is, and will always be, an invaluable part of the process.